The Boulevard Welcomes Three New Retailers
30 new jobs set to be created at the recently rebranded shopping destination
The Boulevard, Banbridge has marked its new rebrand with the announcement of three new stores, creating a total of 30 new jobs.
The new stores include global sportswear brand, adidas, as well as well-known designer and manufacturer of athletic footwear, apparel and accessories, Asics, and fashion-forward footwear and accessories retailer, Kurt Geiger.
The openings at the centre represent a total investment in the Banbridge shopping destination of over £900,000, which saw an increase of 26% footfall throughout the duration of its relaunch weekends.
Chris Nelmes, centre manager, The Boulevard, said:
“We are continuing to make strides in our commitment to providing the premier outlet shopping experience in Northern Ireland through the introduction of three new global brands to The Boulevard; adidas, Asics and Kurt Geiger.
“We want to make sure that we can attract both new and current customers back to the centre time and again as we continue to attract new and exciting retailers in the lifestyle, fashion and food and beverage categories.”
Alastair Coulson, asset and property management director of The Lotus Group, said:
“This latest significant investment of £900,000 closely follows our centre rebrand and aligns with our continued vision of striving to become a world-class outlet shopping destination.
“The addition of these brands is a testament to the confidence we have in the reshaping of The Boulevard. It is our intention to move quickly forward with further plans and build on our already growing success.”
Asics will arrive at The Boulevard in early May, followed by adidas in June and Kurt Geiger in July.
The shopping destination has introduced a number of other key new brands over the past year, including Jack and Jones, Ulster Weavers and The Beauty Outlet. The new stores have joined a significant selection of other well-loved brands situated within the centre, including Nike, Timberland, Calvin Klein, L.K. Bennett, Paul Costelloe and Jaeger.
The Boulevard offers your favourite brands at jaw-dropping prices where you’ll find offers of up to 70% off the RRP. Located directly beside the main A1 Belfast to Dublin road and with over 1,500 free car parking spaces, The Boulevard makes picking up designer discounts easy.
For more information on The Boulevard and its many leading brands visit www.the-boulevard.co.uk, facebook.com/theboulevardbanbridge, instagram.com/theboulevardbanbridge or follow @theboulevardni on Twitter.
For further information, please contact: Kirsty Winter or Niamh Parker, MCE Public Relations, 028 9026 7099 or firstname.lastname@example.org / email@example.com
Notes to Editors
• The Boulevard, Banbridge was formerly known as The OUTLET and rebranded in March 2018.
• Scott Wakefield, ASICS EMEA Vice President Direct-to-Consumer, said:
‘ASICS' mission is to get the world moving by providing consumers our premium products and services. By opening the ASICS outlet store in The Boulevard we are excited to increase our footprint in the Northern Ireland area, supporting more and more people to achieve a Sound Mind in a Sound Body through movement.’
• Andrew Upfield, adidas District Manager UK & Ireland, said:
‘We have chosen The Boulevard as our only factory outlet store in Ireland; a prime location between Belfast and Dublin. We will offer both adidas Originals and adidas Sport Performance products. We are thrilled for our opening before The World Cup.’
ISSUED ON BEHALF OF THE BOULEVARD
APRIL 26th, 2018